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Sunday, July 13, 2014

'Learn by Doing' and Other Lessons From Retail

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'Learn by Doing' and Other Lessons From Retail | Intelliretail.com
When Ron Johnson began working in retail, he was entering a startup field. "That's when Mickey Drexler first went to the Gap from a department store" and when "Les Wexner, of Limited fame and Victoria's Secret, invented the modern specialty store," he recalls. "That's when big box retailing started."

Wait. You can trademark the layout of a store?

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Wait. You can trademark the layout of a store? | Intelliretail.com
Apple won a legal victory yesterday when the European Court of Justice ruled it could trademark the layout of its stores, just as it has in the US.

But how does that work?

Tuesday, July 1, 2014

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

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Why Does Rude Service at Luxury Stores Make Consumers Go Back for More? | Intelliretail.com
For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life,a new study in the Journal of Consumer Research reveals that a person’s desire for brand affiliation and willingness to purchase and display the item actually increases.

Friday, June 20, 2014

How Supermarkets Get You To Buy More Junk Food

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