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Wednesday, October 15, 2014

Creating Engaged Brand Evangelists with Social Media

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Creating Engaged Brand Evangelists with Social Media | IntelliRetail.com
For nearly 10 years, social media has been in the spotlight and, at the same time, a thorn in the side of many companies. Retailers in particular are constantly reminded of social media’s influence.

Instead of steeping themselves in expert tips and hacks, companies would be wise step back and remember what's at the core of the social interaction: Social platforms are merely tools for achieving a higher goal, which is creating an engaged customer base of brand evangelists.

Source: Fashioning a Memorable Retail Experience That People Will Share - Yahoo Finance

Thursday, October 9, 2014

Is Your Retail Staff Ready For Digital

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Is Your Retail Staff Ready For Digital | IntelliRetail.com #IntelliRetail
Retail staff in stores will have to change how they work as more shops begin to roll out digital solutions in their stores, leading directors in retail have said.

As part of a seamless customer experience, retailers are trying to implement omnichannel solutions to tie up their online, mobile and in-store offerings. When digital solutions hit the shop floor, the existing shop assistants will have to be retrained and learn how to get the most out of the new tools, which may be complicated.

Source: Retail staff will have to change as digital strategies take over




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Can Department Stores Regain Their Relevance?

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Can Department Stores Regain Their Relevance? | IntelliRetail.com
In the heyday of department stores, fashionable ladies flocked to luxury emporiums like Le Bon Marché, Bergdorf Goodman, Saks Fifth Avenue and Selfridges. Department stores were wondrous and bright communal playgrounds, places to socialise and explore the seemingly endless stock of goods, often from far-flung locales.

In the fight for consumer dollars, department stores have lost significant ground to monobrand stores, specialty retailers and e-commerce players. Can they regain their relevance?

Source: Reinventing The Department Store - BoF - The Business of Fashion




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The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

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The Grocery Shrink Ray: Quietly Stealing Our Food For Decades | Intelliretail.com
The Grocery Shrink Ray is what we call it when the manufacturers of food and consumer goods make their products smaller––sometimes almost imperceptibly smaller––rather than raise prices. You know what it looks like: it’s why your toilet paper doesn’t quite fill the holder anymore, and why you don’t get as many servings of hot chocolate as you used to. We know that it’s been in action for decades, but is there proof? Yes: one need only turn to collectors of consumer ephemera like boxes and cans.

Source: The Grocery Shrink Ray: Quietly Stealing Our Food For Decades – Consumerist