Friday, February 1, 2013
The No. 1 Mistake Retail Brands Make with TwitterTags:
What's even more head-scratching is the fact that while fewer of the top 50 brands use Instagram and Pinterest -- 42% and 60%, respectively -- they are much more engaged on these sites. Of the 42% who have an Instagram account, 80% of them are actively engaged. As for Pinterest, of the 60% with a presence on the platform, 70% are actively engaged.
What in the world is going on here?
Source: The No. 1 Mistake Retail Brands Make with Twitter | Social Media Today