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Monday, February 18, 2013

Google Retail Stores Could Be On the Way

A company moving a store from the web to the real world can sometimes be a step backward. But for Google I think it could work beautifully. Before customers lay down significant stacks of cash for a new gadget, they probably want to get their hands on the products first.

Physically experiencing something before you buy it can be important if you're picky about a feature (like me with keyboards), or if you just want to see if the product is what you're expecting before you buy it. It can also help potential customers get a fundamental understanding of what a new product is. This can be particularly helpful for Google when it launches Glass, its move into the world of wearable computing.

Source: Google Retail Stores Could Be On the Way [REPORT]