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Sunday, September 30, 2012

Is Google Shopping Good For Your Business?

Google Product Search officially becomes Google Shopping starting in October (which begins Monday), as Google completes the transition it announced in May. This means Google will move to a full paid inclusion model for product results. Merchants will no longer be able to have their products listed for free. This has been the subject of a great deal of controversy in the ecommerce world.

Some opponents claim it will hurt consumers. Some claim it will hurt businesses and competition. Google thinks it’s best for everybody.

Saturday, September 29, 2012

Most People Don't Use Social Media to Its Full Potential

It’s no great secret that Facebook is the hottest spot for social gathering since Studio 54. Since its launch in 2004, nearly a billion people have flocked to the site.

Facebook and other social media sites have enjoyed stunning popularity over the past several years. By users own reports, however, many don’t seem to be unlocking the full potential of social media as a tool for both social and professional interaction.

A study of North American adults, conducted by Concept Metrics and sponsored by The Marketing Distillery, found people belong to almost two social networks on average. The same people who are rushing to sign up for these networks said they find “real life” interaction to be richer, yet they are not using social media to facilitate face-to-face meetings.

“All of us Internet users are fast becoming social network users with more than 60% of us belonging to an online social network,” JP Clement, founder and CAO of The Marketing Distillery, tells Mashable. “But that social online behavior is not translating to an increase in social behavior offline.”

Check out this infografik, created by The Marketing Distillery, that summarizes the findings of the Concept Metrics study. Then, interact in the comment section and let us know how you use social media as a tool to enrich your life, both socially and professionally.

Source: Most People Don't Use Social Media to Its Full Potential

Amazon May Be Getting Into the Wine Business

Amazon.com may be trying its hand at the wine business once again, after having shuttered its efforts in that area three years ago.

The online retailer invited around 100 wineries to an event in Napa, Calif., on Monday, Terry Hall, a spokesperson for a regional trade association, told The Wall Street Journal. Derrick Peters, whose LinkedIn profile claims that he does business development for a “new group” at Amazon, reportedly told attendees that Amazon is preparing to launch a third-party Marketplace for wine sellers in the next four weeks. Wineries will be able to list their products through Amazon, but like other Marketplace sellers, must handle shipping and compliance on their own.

Friday, September 28, 2012

Starbucks in Mumbai by end-October

Starbucks will open its first outlet in India by the end of October in an upscale neighborhood of Mumbai and has appointed a chief executive to head its India joint venture, the company said on Friday.

The store will be in Mumbai's Horniman Circle neighbourhood, which boasts an Hermes store and a stately neighborhood park. It will feature coffee sourced locally, through an arrangement with Tata Coffee Ltd.

Thursday, September 27, 2012

McDonald's Launches New TV Channel

The question of the moment at 700 pioneering McDonald's restaurants: You want TV with those fries?

Not just any television, but the custom-made M Channel, formulated and tested with the same attention to detail that made Big Macs and Chicken McNuggets cultural icons.

Monday, September 24, 2012

Why Burberry Wants to Bring the Online Experience to Stores

Talk to a fashion executive about ecommerce, and he will inevitably cite the challenges of creating an online shopping environment on par with his flagship stores. Online shopping may be convenient, he will say, but customers will be denied the ability to try on a garment for fit, to feel the texture of a python bag, to be surrounded by the products, architecture, music and personnel that make up the store experience.

Sunday, September 23, 2012

How Walmart and Other Big-Box Stores Will Affect India’s Retail Market

The Indian government's decision to open up its retail sector will have far-reaching consequences for its billion-plus population.

On Sept. 14, the Indian Prime Minister, Dr. Manmohan Singh, boldly pusheda major economic reform that would open up India’s vast retail market to greater participation by foreign companies.

Thursday, September 20, 2012

FDI in Retail: Much Lies in the Fine Print

When Indian policy makers announced last week that they would allow big-box foreign retailers like Wal-Mart into the country, they pledged that it was the beginning of a long-awaited second wave of economic reforms that would make the country more hospitable to business.

If they follow through, it could prompt a new economic boom in India, where once-brisk growth has slowed markedly in recent years.

But it is a big if.

ReadOn: FDI in retail: Much lies in the fine print | NDTV.com

Sunday, September 16, 2012

Can social media save the high street?

The town centre is dying, whilst online retail flourishes. But can social media save the high street? The Drum explores the impact a strong online community can have on brick and mortar stores.
Can social media save the high street? Can social media save the high street?

Despite Mary Portas's best efforts, the high street remains on a downward spiral. A Deloitte 2012 report suggested that four out of 10 shops will close in the next five years, resulting in a high street lined with coffee shops and internet kiosks.

Digitally Integrated Burberry Flagship Store Opens in London

Burberry's London flagship store recently underwent a renovation that turned the 192-year old building into a digitally integrated showroom for the luxury fashion brand.

Last weekend, American Public Media's radio show, Marketplace Money, aired a feature about how some luxury brands are starting to hurt in the long-suffering economy even as inexpensive brands are thriving. One of the companies that saw a slide in earnings was Burberry.

Read more about the Digitally Integrated Burberry Flagship Store Here:
Digitally Integrated Burberry Flagship Store Opens in London

Friday, September 14, 2012

Govt Allows Foreign Supermarkets to Invest in Retail Chains

New Delhi: In a major reform drive and signalling that it is shrugging off its policy paralysis, the government has pushed through the move to allow 51% foreign direct investment in multi-brand retail. It has also relaxed norms for foreign direct investment in the aviation sector, allowing international airlines to invest in domestic peers and cleared a slew of other reform-oriented measures - an increase of foreign direct investment in broadcasting services from 49% to 75% and disinvestment in four key profit-making public sector units (PSUs).

Thursday, September 6, 2012

Coming Soon: Toilet Paper Priced Like Airline Tickets

The fast-moving Internet pricing games used by airlines and hotels are now moving deeper into the most mundane nooks of the consumer economy.

Deploying a new generation of algorithms, retailers are changing the price of products from toilet paper to bicycles on an hour-by-hour and sometimes minute-by-minute basis.

Tuesday, September 4, 2012

McDonald’s to Open First Vegetarian Outlets

McDonald’s, the US-based hamburger chain, is to open its first ever vegetarian-only outlets in two Indian pilgrimage centres as it seeks to expand in a market where cows are sacred and beef-eating is taboo.

The two vegetarian McDonald’s are due to open next year in the city of Amritsar, home to the Golden Temple, the holiest site of India’s Sikh faith, and the small town of Katra, the jump-off point for Hindus visiting the mountain shrine of Vaishno Devi, the second busiest pilgrimage site in India.

Monday, September 3, 2012

'Addicted' to Shopping?

This weekend, Americans will flock to shopping malls and computers to partake in the timeless U.S. tradition of the Labor Day sale. Shopping over the holiday weekend can range from unnerving to psychosis-inducing, so keep a level head with some perspective on retail psychology.

Saturday, September 1, 2012

How Big Companies Beat Local Competition in Emerging Markets

You might think that emerging country companies are more ready to address the needs of and win customers in other emerging markets. Indeed, India's Godrej Consumer Products Ltd. is expanding rapidly via acquisitions of Issue Group and Cosmetica Nacional in Latin America, while China's Huawei has a large direct presence in India's telecom market. But we believe that multinationals from rich countries who are already developing products for one emerging market possess unique advantages that can help them win in other emerging markets too.