Some opponents claim it will hurt consumers. Some claim it will hurt businesses and competition. Google thinks it’s best for everybody.
Facebook and other social media sites have enjoyed stunning popularity over the past several years. By users own reports, however, many don’t seem to be unlocking the full potential of social media as a tool for both social and professional interaction.
A study of North American adults, conducted by Concept Metrics and sponsored by The Marketing Distillery, found people belong to almost two social networks on average. The same people who are rushing to sign up for these networks said they find “real life” interaction to be richer, yet they are not using social media to facilitate face-to-face meetings.
“All of us Internet users are fast becoming social network users with more than 60% of us belonging to an online social network,” JP Clement, founder and CAO of The Marketing Distillery, tells Mashable. “But that social online behavior is not translating to an increase in social behavior offline.”
Check out this infografik, created by The Marketing Distillery, that summarizes the findings of the Concept Metrics study. Then, interact in the comment section and let us know how you use social media as a tool to enrich your life, both socially and professionally.
Source: Most People Don't Use Social Media to Its Full Potential
The online retailer invited around 100 wineries to an event in Napa, Calif., on Monday, Terry Hall, a spokesperson for a regional trade association, told The Wall Street Journal. Derrick Peters, whose LinkedIn profile claims that he does business development for a “new group” at Amazon, reportedly told attendees that Amazon is preparing to launch a third-party Marketplace for wine sellers in the next four weeks. Wineries will be able to list their products through Amazon, but like other Marketplace sellers, must handle shipping and compliance on their own.
The store will be in Mumbai's Horniman Circle neighbourhood, which boasts an Hermes store and a stately neighborhood park. It will feature coffee sourced locally, through an arrangement with Tata Coffee Ltd.
Not just any television, but the custom-made M Channel, formulated and tested with the same attention to detail that made Big Macs and Chicken McNuggets cultural icons.
On Sept. 14, the Indian Prime Minister, Dr. Manmohan Singh, boldly pusheda major economic reform that would open up India’s vast retail market to greater participation by foreign companies.
If they follow through, it could prompt a new economic boom in India, where once-brisk growth has slowed markedly in recent years.
But it is a big if.
ReadOn: FDI in retail: Much lies in the fine print | NDTV.com
Can social media save the high street? Can social media save the high street?
Despite Mary Portas's best efforts, the high street remains on a downward spiral. A Deloitte 2012 report suggested that four out of 10 shops will close in the next five years, resulting in a high street lined with coffee shops and internet kiosks.
Labels: Social Media
Last weekend, American Public Media's radio show, Marketplace Money, aired a feature about how some luxury brands are starting to hurt in the long-suffering economy even as inexpensive brands are thriving. One of the companies that saw a slide in earnings was Burberry.
Read more about the Digitally Integrated Burberry Flagship Store Here:
Digitally Integrated Burberry Flagship Store Opens in London
The fast-moving Internet pricing games used by airlines and hotels are now moving deeper into the most mundane nooks of the consumer economy.
Deploying a new generation of algorithms, retailers are changing the price of products from toilet paper to bicycles on an hour-by-hour and sometimes minute-by-minute basis.
Labels: Dynamic Pricing
The two vegetarian McDonald’s are due to open next year in the city of Amritsar, home to the Golden Temple, the holiest site of India’s Sikh faith, and the small town of Katra, the jump-off point for Hindus visiting the mountain shrine of Vaishno Devi, the second busiest pilgrimage site in India.
Labels: Addicted to shopping
Godrej Consumer Products Ltd. is expanding rapidly via acquisitions of Issue Group and Cosmetica Nacional in Latin America, while China's Huawei has a large direct presence in India's telecom market. But we believe that multinationals from rich countries who are already developing products for one emerging market possess unique advantages that can help them win in other emerging markets too.
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