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Saturday, May 12, 2012

Who Are the Top Retailers on Social Media?

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It’s become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stores and on the Internet, too.

Campalyst has provided this infographic, which covers the largest Internet retailers in the U.S., and their presence on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest.

Victoria’s Secret is the top retailer on Facebook, with nearly 18.5 million fans, followed by Walmart with about 15 million fans. According to Campalyst, 97% of the Top 250 Internet Retailers are on Facebook, and average number of fans there is close to 1 million.

Tuesday, May 8, 2012

Buy Online, Pay at a Store: Walmart Idea Has Real Potential

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Walmart is in the news, accused of having bribed Mexican officials, which would be a violation of U.S. law and its own standards. If true, it's something that no business should emulate. But then, the company is also rolling out a customer program that every CMO should explore and consider copying, especially fellow retailers.

The company provides a "Pay With Cash" button on its website, so that customers can order merchandise and then choose a physical store where they can go to pay for it. This might seem nutty, but many Walmart customers live paycheck-to-paycheck, and something like 85% of them pay with cash or debit cards. The program will give such "underbanked" folks the chance to shop online.