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Friday, January 27, 2012

Report debunks myths about consumers and marketing videos

The first-ever comprehensive study on how consumers embrace video in a retail context, reveals that many of the common perceptions about how video is used in shopping are actually incorrect.
Conducted by Invodo, a full-service video partner for businesses, in partnership with the e-tailing group led by President Lauren Freedman, the research shows consumers care more about the quality and content of the video than the actual length of the clip – a departure from the widely accepted notion that retail-related videos should stick to approximately 30 seconds in length.
The results demonstrate consumers expect video as part of their shopping experience, and rely on it when making purchase decisions.“Up until now, retailers have had to make decisions about video without getting information from the most important stakeholder – their customers”

Read On

Sunday, January 8, 2012

Italian Shopkeepers Say 'No, Grazie' To More Hours

Italy's new prime minister, technocrat Mario Monti, wants to stimulate growth by boosting productivity and competitiveness. A new law that went into effect Jan. 1 allows shops, cafes and restaurants to stay open 24/7 all year long, holidays included. This deregulation puts Italy ahead of many European countries, but many Italians are resisting.
Italian customs are hard to change.
This new law may be good for customers, but for us shopkeepers, it's too big a sacrifice.
Carlo Cicchitto who owns a mom-and-pop household goods shop, but has no intention to open on a holiday, says:
"We can't be slaves to the store. If we keep it open, utility costs would rise," he says in Italian. "This new law may be good for customers, but for us shopkeepers, it's too big a sacrifice."

Read On

Wednesday, January 4, 2012

Shoplifting Around the World (Infographic)

According to the Global Retail Theft Barometer, Eurpe experienced the highest shrinkage rate in 2011, with a total of $48.6 billion in retail losses. India had the highest shrinkage loss - 2.38%.

See Infographic