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Saturday, October 15, 2011

Social Sharing : Please Steal This Idea

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Not long ago, I found myself talking with several clients about a trend I felt would truly impact their business. Social Sharing. There's no brilliance to identifying this as a meaningful trend, we see social sharing everywhere. In the real world and most recently on networks as people not only share what they are doing, but what they are reading, listening to, and even purchasing.
I've made suggestions multiple times to whoever would listen that they should take another look at their Website and integrate social sharing (beyond content and more toward commerce). For example if you are even considering buying a product, you should be able to tell your friends about it. If you booked a vacation or a hotel room with a view—same thing. If you recommend a product or service you should be able to broadcast that across your entire social network (and not just one) directly from the site.

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Friday, October 14, 2011

New Labels On Packaging Include Instructions For Reuse

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The Costa Rican project Quehagoconesto.org (meaning “What do I do with this”) has successfully convinced several Central American brands to print ideas for reuse directly on their packaging. Each label has basic instructions for how to repurpose the container, and includes the Quehagoconesto web address. At the site, consumers can find step-by-step instructions, including pictures.
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Tuesday, October 11, 2011

1/3 of consumers will spend more online than in-store this year

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Despite the threat of online fraud, consumers are increasingly getting comfortable shopping online. ThreatMetrix, which provides a platform for preventing online fraud, and the Ponemon Institute, which researches data privacy and security, did some consumer surveys and found that one-third of the respondents said they plan on spending more online than they do in-store this year.
The willingness to shop doesn’t seem to be slowed down by worries about fraud, which are still significant. Almost three-fourths of respondents (72 percent) said they were “very concerned” or “concerned” about being a victim of online fraud, and 84 percent said they felt it was important for online payment services to protect them from fraud. The survey was conducted in August and polled 722 active Internet users.
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Indian fashion site lets US shoppers borrow or buy

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Rental options for fashionistas have become increasingly common over the years, and it was just recently that we looked at an example in the world of sunglasses. Now, putting a different niche spin on the concept is Illinois-based Luxemi, which offers Indian fashions for sale or rent to US consumers.

Thursday, October 6, 2011

How to make electricals retailing interesting

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video
Danish advert for electrical retailer Fleggaard, which takes an alternative approach to getting shoppers interested in low-priced washing machines. Be warned before clicking on the link that it’s not for the prudish, but it is a genuine ad.

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Macy’s Partners With Start Up To Find Your Perfect Pair Of Jeans

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Macy’s Denim Finder has become the first partner site of start-up True Fit, aiming to solve the problem of finding the right size clothes online. The company asks consumers to fill out a quick three-step profile. This asks questions about which brands and sizes fit them best, the shape of different parts of their body, their height and their weight. This information is then used to work out what products are likely to fit.

Here

The Supermarket Of The Future Can Grow Its Own Food

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The Netherlands has started funding for a ‘Park Supermarket,’ which is intended to have a working prototype in 2012. This huge project spans 74 acres across the Dutch countryside, and it is divided into sections depending on the type of food being grown or farmed, whether it is meat, dairy, or produce. The concept was created by Van Bergen Kolpa Architecten, and this supermarket and farm in one is said to be able to support the food needs of several large Dutch cities – a population of roughly eight million. Park Supermarket can grow crops like kiwi fruit and pandan, even though these are native to tropical regions, thanks to temperature control technologies combined with smart farming methods.

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