Social Media Has Almost No Effect on Online Retail Purchases [REPORT]

All those marketers who are rushing to increase their social media spend take note: A new study says social media has almost no influence on online purchasing behavior.
The report, a collaboration between Forrester Research and GSI Commerce, analyzed data captured from online retailers between November 12 and December 20, 2010. The research shows that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a social network. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.

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Retail Fitting Rooms Get a Makeover

You spot a gorgeous dress on a hanger and, hopes high, make your way to the fitting room.
It's downhill from there. The door doesn't fully shut, the lighting makes you look ill and the frock looks frumpy in a mirror fit for a fun house.
The retail dressing room can be a total sales killer.
Now stores are making a big push to transform the dingy fitting room into a more flattering space. It's part of an ongoing struggle by retailers to coax consumers to spend more. Having saturated the market with stores over the last decade, they can't expand to increase sales. Instead, companies are trying to squeeze more profits out of their current fleet.

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