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Shoppers Stop - ‘We have positioned ourselves as house of brands’
After a rough patch through most of 2009, Shoppers Stop did fairly well in the December 2009 quarter to post a net profit of Rs 13.6 crore o...
Coke Launches ‘Shelf-Savvy Marketing’ To Boost Sales, Create Value at Shelf
Coca-Cola is rolling out a “shelf-savvy marketing” initiative that leverages the power of its special brand to evoke fond memories among con...
10 ways iBeacon is changing the future of shopping
Using Apple's iBeacon transmitters for microlocation will drive the next phase of innovation in retail. Momentum continues to build...
Crocodile War: Family Feud at Clothing Firm Lacoste
A family feud at the top of the Lacoste clothing company is pitting father against daughter in a battle for management of the green crocod...
Mondelez Planning 'Smart Shelves' in Stores by 2015
Picture this: You're waiting in line when a video display in the checkout aisle begins showing an ad tailored just for you. Or rather,...
Kmart's Coupon Mistake Becomes PR Blunder
Mistakes happen. Everyone knows that. Usually the best approach is to admit the mistake was made, apologize and then move on to making amend...
Why Online Shopping Is A Nightmare For Retailers
Every major retailer is investing heavily in e-commerce and many are closing physical stores as more and more consumers shop online. It...
Why Retailers Keep Sending You Catalogs
Many things made with paper have become relics because of computers and the Internet: the Rolodex, multi-volume encyclopedias, even physi...
The Galaxy Soho - A Futuristic Mall in Beijing
Constructed in Beijing, China, the Galaxy Soho is a futuristic mall comprising four structures and 18 floors. Inspired by nature, Architec...
Wal-Mart's History Of Copying Rivals
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