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Monday, January 17, 2011

How Social Data & Mobile Tech Can Improve the Retail Experience

It’s not surprising that today’s shoppers are becoming increasingly digitally savvy. Adoption rates for smartphones and tablet devices are continuing to explode, ensuring that new mobile and social media technologies become a natural extension of a retail brand’s strategy. This tech also represents a sea change in how retailers must approach operations and consumer interactions within the four walls of a store.

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