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Monday, January 17, 2011

How Social Data & Mobile Tech Can Improve the Retail Experience

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It’s not surprising that today’s shoppers are becoming increasingly digitally savvy. Adoption rates for smartphones and tablet devices are continuing to explode, ensuring that new mobile and social media technologies become a natural extension of a retail brand’s strategy. This tech also represents a sea change in how retailers must approach operations and consumer interactions within the four walls of a store.

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