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Saturday, October 15, 2011

Social Sharing : Please Steal This Idea

Not long ago, I found myself talking with several clients about a trend I felt would truly impact their business. Social Sharing. There's no brilliance to identifying this as a meaningful trend, we see social sharing everywhere. In the real world and most recently on networks as people not only share what they are doing, but what they are reading, listening to, and even purchasing.
I've made suggestions multiple times to whoever would listen that they should take another look at their Website and integrate social sharing (beyond content and more toward commerce). For example if you are even considering buying a product, you should be able to tell your friends about it. If you booked a vacation or a hotel room with a view—same thing. If you recommend a product or service you should be able to broadcast that across your entire social network (and not just one) directly from the site.

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