The latest shopping trend? Pairing items

Ever wonder why bananas have started showing up in the cereal aisle, or why soft drinks are stacked across from the chips? It could be that retailers are trying to get you to buy more than you had planned.

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Is Gen Y Lost to Department Stores?

We've heard this song before, haven't we? Department stores are not getting their fair share of Gen X and Y consumers and are taking steps to change that.
Last October, a DailyFinance report concluded that Baby Boomers, worried about their retirements and other financial concerns, were pulling back the most on purchases and that retailers were turning more of their marketing attention to shoppers between the ages of 10 and 45. The same report acknowledged that Gen Y'ers (10 to 28 years old at the time) were the most difficult to reach because of the ever expanding media options they have to choose from.

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Pantaloon's Retail Redo

Kishore Biyani led the retail revolution in India but was also guilty of trying out too many things. A full-blown crisis later, he is ready with an equally grand but a more sedate growth plan.

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Parle to increase capacity, strengthen distribution

Parle Products is extending its distribution network and increasing manufacturing capacity by a fifth to maintain its market share. The leading biscuit maker has been unable to meet the growing demand for its products through its distribution channels


Trent plays catch-up

The Tata group's retail firm is trying hard to shed its profitable, but slow-mover tag.
The newly-formed five-member core team at Trent has quite a task on hand in shedding the retail firm's slow-mover tag. The team was set up late last month to run the retail arm of the Tata Group after Noel Naval Tata gave up his executive responsibilities as Managing Director from August 12 and became Non-Executive Vice-Chairman.

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Who are you calling 'hipster'? Consumers defy labels and stereotypes

People who fall into groups such as yuppies, metrosexuals, urban gangstas and hipsters regularly deny they are members of the often-mocked groups. For marketers, the problem is that they also deny being consumers of products associated with those classifications -- even though they are.
A study, to be published in the February 2011 edition of the Journal of Consumer Research, entitled Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths, explores these challenges.


India among top jeanswear markets

Jeanswear trends really began in India in the eighties with the establishment and the movement of brands like Avis, Wings, Flying Machine, UFO, with international brands such as Fu. With realistic prices and a "good jeans for less" of Newport entered into the psyche of the mass in the mid-nineties. The growth of the domestic jeans and casual clothing attracts a growing number of multinational companies in the segment.

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Some of the best retail names in the US have practiced the identical strategy of concentrating many stores in each market to drive the small competitors out of business. This strategy worked wonders for Lowes, Wal-Mart, Target and Kohl’s during the early part of this decade. The combination of solid same store sales and opening new stores is a fantastic combination during good times. The results actually make the CEOs of these companies think they are brilliant. Their store expansion models based on rosy assumptions are followed like they can’t go wrong.
What these CEOs didn’t realize was that their expansion plans were based on lies and frauds. If they had advisors who could give them a reality check, they could have avoided the massive downsizing that awaits them.

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The Top 6 Grocery Store Myths

Remember how excited you were to see your receipt after using coupons for the very first time? Thrilled with just how much money you saved by spending only a few moments with a pair of scissors and the paper?
Coupons are a no-nonsense, proven way to save money at the checkout. Or are they?
Let’s take a look at the six most common grocery shopping myths and some simple solutions you can use to bring your bill back down to size.
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What if it all STARTS with the purchase?

Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness, which begets interest, desire, and action. But what if it all starts with the purchase?

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Will Digital Kill Coupons or Make Them Stronger?

I came across an opinion column on Retail Customer Experience's web site, an opinion posted by Jeff Weidauer, VP Marketing at Vestcom International. In his column, he lays out reasons why he believes that coupons will become obsolete, and mobile coupons are merely delaying their inevitable obsolescence. After having just experienced standing in line behind a woman at the grocery store who had no less than 30 coupons to redeem, I must humbly disagree.
First, let's do agree on terminology. What is a coupon? When I ask my neighbors, they think of a coupon primarily as something you clip, save, and/or print for in-store redemption - usually with a barcode. They're thinking P&G, really, or the flyer you get from Bed, Bath & Beyond or Kohl's. I would argue that a coupon is merely a vehicle for "an offer."

Note to Brands: Stop Ignoring Online Shoppers

Brands like Nike, Apple and a good many others dictate their customers’ shopping experience in the brick-and-mortar world through branded commerce. It’s too bad that when it comes to the online world, few brands manage to do the same thing.

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Are We Beginning the Next Golden Age of Retail?

No one will remember the first decade of the 21st century as retail’s finest. The first five years saw most retailers running scared from Channel Master Walmart, scrapping for gross margin improvements through reverse auctions and bidding events, and reducing in-store customer service to levels so poor as to defy description. The second half of the decade was notable for at least three things: 1) customers’ demand for better service, 2) the meteoric rise of blogs, social networks and other forms of user-generated or interactive content, and 3) the great recession, with plummeting stock and housing prices dissolving discretionary spending and thinning the over-large retail herd.

The Cultural Implications of ‘Technology Enablement’

It’s hard to talk about IT-related topics like “services oriented architectures” or how they are delivered “over the cloud”, etc. etc., without sounding like a complete geek. And admittedly, occasionally descending into the Land of Geek is fun, especially for people like me who once made a decent living writing code. But the technology industry (and RSR) knows that the business world is sick to death of geek-talk, and so some pretty geeky concepts are couched in “nice” words. For example, there’s a lot of talk nowadays about “technology enablement”. It sounds nice and non-threatening, certainly a lot less threatening than yesteryear’s bugaboo buzzword, “automation”. But the new phrase isn’t just a replacement for the word “automation”.