How Coca-Cola is driving change in its corner shops.

Beverage giant Coca-Cola's latest mission is to prepare India's mom-and-pop retailers to take on big-box stores. Its Indian unit has launched a drive to send small shopkeepers back to school to teach them Modern Retailing 101. Dubbed "Parivartan," which means "change" in Hindi, it is equivalent to a Coca-Cola-University-on-Wheels. The course takes place on a bus that's been fabricated into a 24-seater classroom. Since its launch in November 2008 the Coke bus has been crisscrossing the countryside, targeting kirana stores in second- and third-tier cities, mostly in northern and western India.

U.S. Consumers Significantly More Likely To Respond To Location-Based Mobile Ads Than Other Mobile Ad Types

The Mobile Marketing Association (MMA) ( and its official research partner, Luth Research (, today released the latest Mobile Consumer Briefing, a monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey shows that nearly one in four U.S. adult consumers uses mobile location services, with usage highest among Apple iPhone owners.

Based on Luth Research’s online panel, SurveySavvy™, each MMA U.S. Mobile Consumer Briefing collects answers from a demographically representative sample of more than 1,000 U.S. adult consumers. Conducted in mid-March, the new survey found that 91 percent of respondents have a cell phone and that 26 percent of that group has used a “map, navigation or some other mobile phone service that automatically determines your current location.”

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Diesel sets foot in India

Finally, Diesel is here. The much sought after, youth oriented Italian lif estyle brand will open seven stores in India this year in cities such as Mumbai, Delhi, Bangalore and Hyderabad as it focuses on the metro markets. The stores will offer an international range of Diesel merchandise similar to that sold in its stores worldwide.
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Google Rules for Retail

In the book What Would Google Do?, Jeff Jarvis outlines ten "Google Rules" that define how Google acts. These rules help define how Web 2.0 businesses operate today and into the future. While there's a chapter in the book on applying these rules to the retail industry, it wasn't very in-depth. So I've decided to more directly apply the rules to retail, along with some notable examples of success.
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IPad Poised to Revolutionize Retail Industry - Advertising Age - Digital

n the first weeks of the iPad launch, retailers have been largely left out of the conversation. But industry executives believe the device could have a major impact on everything from retailers' catalogs to e-commerce to enhancing the in-store experience.

Bharti Walmart rolls out second cash-and-carry store

Within a year of Bharti Walmart's first ever cash and carry store at Amritsar, comes another one. The second store called Best Price Modern Wholesale cash-and-carry store opened at Zirakpur, a few kilometers from Chandigarh.
Bharti Walmart's CEO-cum-managing director Raj Jain said many more will follow in different parts of the country. Next in line is a store in NCR region and talks are on with Delhi government, he said.

Future Group ventures into men''s grooming category

Kishore Biyani-promoted Future Group today said it has ventured into the men''s grooming category with the launch of ''John Miller'' range of deodorant sprays, as it looks to expand into the private labels segment. The company, which already sells John Miller men''s apparel, said the deodorant range will be available in all the Big Bazaar and Food Bazaar outlets across the country and later on at other Future Group formats.

Puma ditches the shoe box for a greener 'Clever Little Bag'

For decades, cardboard shoe boxes have been mini-depositories for love letters, bric-a-brac and photographs. But in a bid by the shoe-maker to cut waste and become more eco-friendly, shoe boxes are heading the same way as the cheque book stubs that they house – to the dustbin of history.


India: Traditional vendors still dominate

Consumers may initially purchase private label items because of their price, but repeat purchases are being driven by quality deemed by shoppers to be on par with national brands.

Retailers Emphasize Top-Line Growth

There's only so much cutting any retailer can do to prop up the bottom line. Eventually, merchants need to move the top line upward and that, according to a Wall Street Journal article, is why an increasing number of companies are investing in training and adding financial incentives to get store staff selling again.
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European giant toy maker Simba Dickie group now in India

Simba Dickie Group one of the world’s largest toy Company is all set to capture the hearts of Indians. The brand that believes playtime is an opportunity not only for amusement, but also for education and physical development of children has come up with some unique play options for the little angels. With the price point of Rs 49/- to 20,000/-, the brand offers ‘something for every one’. With more then 3000 SKU’s in its kitty Simba looks to target kids from the age group of 0-14+ years.

Indians hungry for more

India’s middle class, which according to a McKinsey report was 50 million in 2005, would jump by 11.6 times or about 583 million by the end of 2025. And, people who earn Rs 10 lakh per annum would grow four-fold from the current 4.4 million households to 18.1 million by 2020.

The reason is higher incomes. McKinsey’s estimates suggest that as a result of rising incomes, 291 million people will move out of poverty and climb to higher income groups. Further, with India’s Gross Domestic Product growing at about seven per cent yearly in the past 10 years, its per capita income has grown by 9.11 per cent annually from $439 per person in 1999 to $1,050 per person in 2009.


The 10 essential strengths of front-line retail employees

How sales personnel engage customers can make or break a retail store. Most customers assume that small, local stores generally have a bigger focus on customer-care excellence. However, this isn’t always the case. Big box retailers also can harness the power of engagement. It all boils down to how employees relate to customers.