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Monday, July 9, 2007
Retail biggies hiring street-smart vendors
How savvy retailers are using the skills and experience of street-smart vendors
Shoppers Stop - ‘We have positioned ourselves as house of brands’
After a rough patch through most of 2009, Shoppers Stop did fairly well in the December 2009 quarter to post a net profit of Rs 13.6 crore o...
Coke Launches ‘Shelf-Savvy Marketing’ To Boost Sales, Create Value at Shelf
Coca-Cola is rolling out a “shelf-savvy marketing” initiative that leverages the power of its special brand to evoke fond memories among con...
Crocodile War: Family Feud at Clothing Firm Lacoste
A family feud at the top of the Lacoste clothing company is pitting father against daughter in a battle for management of the green crocod...
Kmart's Coupon Mistake Becomes PR Blunder
Mistakes happen. Everyone knows that. Usually the best approach is to admit the mistake was made, apologize and then move on to making amend...
How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are study...
The Galaxy Soho - A Futuristic Mall in Beijing
Constructed in Beijing, China, the Galaxy Soho is a futuristic mall comprising four structures and 18 floors. Inspired by nature, Architec...
Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?
For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. B...
Retailers Encourage Shoppers to Buy Online and Pick Up In-Store
As online shopping has surged, traditional retailers have lost millions in sales to so-called showrooming — when shoppers check out products...
10 ways iBeacon is changing the future of shopping
Using Apple's iBeacon transmitters for microlocation will drive the next phase of innovation in retail. Momentum continues to build...
Mondelez Planning 'Smart Shelves' in Stores by 2015
Picture this: You're waiting in line when a video display in the checkout aisle begins showing an ad tailored just for you. Or rather,...
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